Affinity · E-commerce & D2C
E-commerce and D2C platforms have three distinct insurance opportunities: protecting the product, protecting the buyer and protecting the payment. Bharatsure handles all three at checkout.
CHECKOUT TRUST
Buyer & fraud protection
PRODUCT COVER
Device accidental damage
Each product is embedded at the right trigger moment in your platform flow. We scope the exact configuration with you.
Covers accidental damage, liquid damage, theft and screen damage on electronics, appliances, wearables and high-value goods. Embedded at the moment the product changes hands - when the customer is most likely to say yes.
Explore more about Asset Insurance - Device/Product ProtectionCovers online shopping fraud, payment theft and identity theft. The most relevant add-on for platforms handling high-value transactions or storing card/UPI data. Gives buyers confidence to transact.
Explore more about Cyber InsuranceTrip cancellation, baggage and medical cover embedded at checkout for travel-adjacent platforms and OTA-linked e-commerce.
Explore more about Travel InsuranceA natural value-add for pet food, vet-product and pet care platforms. Embedded at point of purchase - when the pet owner is already in a caring mindset.
Explore more about Pet Insurance
Leased Device Protection
Coverage
Embedded leased device protection configured around the partner's platform journey, with issuance, servicing and insurer coordination handled by Bharatsure.
Active coverage across leased device portfolio (laptops, phones, tablets)
Outcome
Protected device portfolio, reduced write-offs, and a meaningful benefit for employees receiving leased devices
How it embeds
Yes. Most platforms use a soft opt-in at checkout - pre-ticked or prominently displayed, with the buyer able to opt out.
The buyer files an online claim through Bharatsure's portal. An assessor is assigned (remote or in-person), and the claim is settled as repair or replacement based on the policy terms.
Yes. Eligibility rules are fully configurable - insurance is offered only when cart value or product category meets your defined threshold.
Sell protection at the moment of purchase - device, product and buyer cover embedded at checkout. Tell us your checkout flow and we'll scope cover that appears exactly when your customer is ready to say yes.
