Affinity · B2B & MSME Platforms

The insurance stack India's MSME backbone needs

B2B platforms and MSME marketplaces sit at the intersection of trade, credit and operations. Bharatsure maps trade credit, asset cover and income protection to the exact moments in your platform where MSMEs face the most risk.

B2B & MSME Platforms industry illustration

TRADE CREDIT

Protects unpaid receivables

BUSINESS ASSETS

Factory, stock & fire cover

Products that fit your platform

Each product is embedded at the right trigger moment in your platform flow. We scope the exact configuration with you.

Triggered at: Loan sanction or credit limit approval

Protect your book when buyers don't pay

Protects sellers and lenders when a B2B buyer defaults on payment. Outstanding receivables are covered - so a buyer default doesn't become a bad debt. Relevant for B2B marketplaces with credit lines, invoice financing and supply chain lending.

Explore more about Trade Credit Insurance
Triggered at: Loan disbursal or credit activation

Cover every asset your platform puts at risk

Fire and natural calamity cover for MSME business assets - factory, warehouse, machinery, inventory. Protects the collateral value for lenders and the business continuity for the MSME owner.

Explore more about Asset Insurance
Triggered at: Platform-defined event - supply chain disruption, weather, downtime

Protect what people actually earn

Automatic payout when a measurable event disrupts an MSME's operations. No claim filing - the trigger fires and the payout goes out. Purpose-built for agri supply chain platforms and weather-linked MSME businesses.

Explore more about Parametric Loss of Income
Triggered at: Platform onboarding or employer account activation

Group health, embedded exactly where your users need it

Group health for MSME employees embedded in B2B platforms. Often the first formal benefit an MSME offers its team - and a powerful retention tool.

Explore more about Health Insurance (GHI)
Trade Credit Insurance

Common questions

View all FAQs

Yes. Bharatsure supports domestic trade credit and export credit cover (political and commercial risk on foreign buyers).

Yes. Eligibility rules are configurable - only MSMEs meeting your defined criteria receive the insurance offer.

Sum insured is based on declared value or reinstatement value of the asset. The exact basis is agreed at policy scoping depending on the asset type and lender preference.

Protect the businesses your platform serves

Give India's MSME backbone the protection it runs on - trade credit, asset and parametric income cover. Tell us where risk sits in your platform and we'll map the covers to the moments that matter.

Bharatsure insurance consultation